Pat Tillman Foundation 2021 Challenge Series

Pat Tillman Foundation

Branding / Brand Gidelines / Identity Development / Print

Pat Tillman Foundation has provided academic scholarships, professional development opportunities and a national network to empower the Tillman Scholar community. I was brought to this project by Vital North Creative.

Mission

We needed to create their entire 2021 race schedule design. The design needed to be flexible to be used in several different elements and medium. A design that was unique but flexible. A design that payed reverence to the designs from before but that was new and exciting.

Challenge

The main challenge was the pandemic and the deadlines. We needed to finish this very quickly to meet some of their vendors timelines. We worked over the course of
many months to hone in on an authentic look and feel for the brand. By weaving together legacy elements with a bold, modern flair, we created logos and
designs that will attract new champions for the cause.

Initial Concepts

Option 1

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Option 2

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Option 3

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Challenge Series Review

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The Decision

The Pat Tillman Foundation team loved all of the options we presented, but one, in particular, made the most sense for them and that was option 3. With this decision, we moved forward with the rest of the assets needed to make the 2021 runs’ roster.