Bay Brew coffee is a creative startup with a great idea that makes the local atmosphere something that can be had in a cup. Taking advantage of tourism in the area and they make their coffee something the visitors want to take home with them and remember their experience in Florida.
(Project is in the last stages of development)
The brand had an old stock logo and an old website that was not working for them, we needed to update the brand in every point from logo, branded asserts, voice, tone, and a new online store.
The challenge was to make this an experience that lived into the idea of pirate and coffee, without feeling either childish and too playful or offensive (because well, pirates). We needed to create a brand but also a store that was able to have one time purchases, subscriptions, and wholesale capabilities to expand the brand.
The website has been a challenging but fun project. We are close to launching. We need to print the bags, create authentic photography for the site, and then we can launch!
