DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa, and the Asia Pacific.
The mission was to create brand consistency in the way the sectors were represented. Several of its branding assets switched meaning from one use to the next and ultimately did not match with one another.
The challenge was in creating an icon set that would represent the all of the sector areas for all practices—in the end, creating over 150 different icons.
