Happier startup is a consulting company in Atlanta, GA. Their goal is to provide startups with the C-Level knowledge and capabilities that they need without the hassle of hiring a full-time employee.
This mission is to have a brand that would appleal to a tech-ier kind of startup, staying playful and interesting but also serious.
The main challenge was to remain flexible as a brand. We needed a look that can grow as the company grows. Colors that played well together, elements that were flexible so that any area can be individual while remaining strong with the overall brand look.