The Healthcare Human Factors Lab at Emory University uses human factors methods to improve the safety, quality, and efficiency of healthcare delivery.
We needed to create a brand that felt like a sister brand of the overarching department of the Georgia CTSA Clinical Research Centers (GCRCs). We used some of the same color palette, but we wanted to make sure it stood on its own.
The biggest challenge was to create something that felt that is was part of their sector and industry, but to feel original, young and new. Something that was very flexible and easy to understand. I needed to create a brand that felt dynamic and a website that matched that.
