Real-world medication use differs from patient to patient. RxLive brings the knowledge of their pharmacist to people in accessible ways by redefining what the practice of pharmacy looks like.
Create a brand that felt mature, playful, flexible and knowledgeable. Having a colorful brand and a website that matched that personality in a way that felt unique in their industry.
We needed to make the brand feel the same, while looking different. There was a shift in the business model that the previous logo did not represent, along with a colorful implementation that did not match the potential client and users expectations.
