Statera Financial

Branding / web design / concept development

Statera is a financial web application for financial advisors. This was a client that came to 4th Source and I was lead on the creative and design  team.

Mission

As a new company, the mission was to create a visual identity that would establish the brand quickly for its various audiences but would be distinct from the rest of the competitors.

Challenge

This had a unique challenge for me at the time because it the entire concept lived in a excel sheet. We were going to need to create an application from a math formula.

As the UX and visual design lead, I was tasked to create the entire workflow of the application. Working along with developers, having weekly meetings, and short sprints, I was able to lead the design process and oversee the initial development to ensure quality and accuracy.

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