We needed an instantly impactful logo that is clear and connected on multiple levels of interpretation with their mission and values. It needed to incorporate some of the fundamentals of this group: clinical/translational research, customer service, curiosity, and creativity.

The main challenge was to balance the new design with the current aesthetic of the Georgia CTSA logo+name. Along with that, the group wanted the fully spelled out Georgia CTSA Clinical Research Centers, so we needed a logo tall enough to fit it all together.