Learning Empowered is a non-profit organization focused on helping children and families rise above adversity, flourish in their communities and find a place to call home.
Formally known as UMCS Suncoast, the mission was to create an organization’s brand that would be fresh, modern and approachable for the people that they help, but also the donors that make it possible. We needed to come up with the name and style for this brand redesign.
The main challenge was to find the balance in the name and vision of the organization from several decision makers. The board was very involved in the process and we needed to make sure everyone felt heard.